Archive forSearch Engine Optimization SEO

Evaluating Your Websites Traffic

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online
announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators
of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 visitors to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then multiply that result by 100 (25/2000 X 100).

If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you.
In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.

Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it’s too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.

Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

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Pay Per Click vs Search Engine Optimization?

Pay Per Click (PPC) vs Search Engine Optimization (SEO) for your small business

By: Joel Bellevue

PPC vs Search Engine Optimization

Two days ago I received an email from someone in my downline asking how she could gain more traffic to her website for free. She also asked how effective these free strategies would be, compared to paid advertising.

Well, this is a popular question posed by many in network marketing, affiliate marketing, or any type of similar business. We all know this is a numbers game, so the more targeted traffic you get to your website, the more you will convert, and the more money you will ultimately make. Let me start by answering the second question first.

Free marketing strategies I believe, are just as good as paid marketing, if not better. For example, when you are searching for information online, you go to Google and type in a phrase. The results you get back are divided into two parts, ORGANIC results and PAID Advertising. The organic Results are listed on the left hand side, listing 1-10 websites that Google felt best matched the phrase that you typed. On the far right you will see the PAiD ADVERTISING, which people PAY-PER-CLICK (PPC) to have their site advertised.

Now I dont know about you, but when I do searches online, I always look at the Organic Results first before even looking at the Paid Results, and most people do the same. So if you are wanting to get highly target traffic for free, you would want to get your website in the Organic Results. The problem is, in order to get your website ranked high, there are many things you must do, and it honestly can be time consuming. Things like Optimizing your
websites content, getting backlinks to your site, making sure you have the right keyword density, and many other things. Because of this many marketers choose to skip this hassle and simply opt to do Googles PAY PER CLICK marketing.

What is PAY PER CLICK marketing (PPC)? PPC is when you tell Google exactly how much you want to be charged every time your advertisement is clicked. The higher number that you set to be charged, the higher your website will be ranked. If you only request to be charged a very small amount, your Paid Advertising may not give you the results you desire. The benefit of PPC marketing is that it takes a very small amount of time to get up and running, but the flipside is, if you dont do your homework and choose the right keywords or charges, you could end up losing TONS of money…FAST! PPC is not something I advise new network marketers who dont have alot of experience.

I believe if you want to really make a long lasting impact marketing online, I suggest you learn as much as you can about SEARCH ENGINE OPTIMIZATION, so you can get your website ranked high in Googles organic listing. It can be frustrating and may take some time, but once you get there, you’ll reap the benefits of all your hard work. Trust me.

BUT, to all the network marketers who choose to skip this route (not recommended) there are several PPC networks, in addition to GOOGLE where you can pay out of pocket for advertising.

Once again, I advise everyone to do their research before jumping in head first. If you can find a balance between SEO and PPC, you’ll not only get more leads than your
competition, but you will grow your business faster than you thought possible.

There are many more ways to get free traffic, which I will get into more detail in later articles. You can also click my link below and learn how to start boosting your traffic and sales today!

If your home based business is not earning you THOUSANDS of dollars in residual income, each and every month, click the link below. Learn exactly what it takes to sky rocket your profits, WITHOUT having to cold call leads.

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